Beyond the tangible features of a product or service, the associated experience has become an increasingly decisive factor in the modern world for the success of any business. Today, this idea is confirmed by the importance placed on experience in marketing and user-centered design (user experience, brand experience, experience design, customer experience, etc.). In practice, companies are increasingly using their services as a stage and their products as real events to truly engage the consumer.

This workshop immerses you in the world of experience, helping you discover the experiences that will best highlight your business.